With Pokemon Go stealing all the thunder this summer, little attention was paid to Amazon Prime Day (July 12th, 2016). Amazon indeed wanted media attention, but its actual plan was a little more ambitious. It was something like securing world domination.
Entries filed under 'Digital Marketing'
Last Friday, Jacques Farcy, VP Marketing and Merchandising at the SAQ, was the guest speaker at APCM. A veteran of B2C marketing, Jacques joined the SAQ in 2015. On Friday, he very eloquently shared his 15-or-so months of tenure through solid ideas and precise vocabulary. His talk was like a breath of fresh air in a world addicted to pseudo-brofound bullshit.
In May, INM was present at the eCOMMTL conference at the Montreal Science Center. Here is a summary of takeaways and what the future holds in store for eCommerce.