Impact - A Blog by INM

Entries filed under 'Digital Marketing'

    Amazon’s Modest Plan for World Domination

    Amazon’s Modest Plan for World Domination

    With Pokemon Go stealing all the thunder this summer, little attention was paid to Amazon Prime Day (July 12th, 2016).  Amazon indeed wanted media attention, but its actual plan was a little more ambitious. It was something like securing world domination.  

    Read More »

    How Customer Experience aligns with eBusiness at the SAQ

    How Customer Experience aligns with eBusiness at the SAQ

    Last Friday, Jacques Farcy, VP Marketing and Merchandising at the SAQ, was the guest speaker at APCM. A veteran of B2C marketing, Jacques joined the SAQ in 2015. On Friday, he very eloquently shared his 15-or-so months of tenure through solid ideas and precise vocabulary. His talk was like a breath of fresh air in a world addicted to pseudo-brofound bullshit.

    Read More »

    Takeaways from eCOMMTL - what the future has in store for eCommerce

    Delivering digital experiences that matter to Canadians at GTEC Summit

    In May, INM was present at the eCOMMTL conference at the Montreal Science Center. Here is a summary of takeaways and what the future holds in store for eCommerce.

    Read More »