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Impact - A Blog by INM

Entries filed under 'Digital Marketing'

    Adobe Marketing Cloud Meetup at Concordia University’s John Molson School of Business a great success

    Adobe Marketing Cloud Meetup at Concordia University’s John Molson School of Business a great success

    Last night we were hosted by Concordia University as they shared their successful story of transformation and collaboration that brought 300 independent websites into Adobe Experience Manager (AEM).

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    Amazon’s Modest Plan for World Domination

    Amazon’s Modest Plan for World Domination

    With Pokemon Go stealing all the thunder this summer, little attention was paid to Amazon Prime Day (July 12th, 2016).  Amazon indeed wanted media attention, but its actual plan was a little more ambitious. It was something like securing world domination.  

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    How Customer Experience aligns with eBusiness at the SAQ

    How Customer Experience aligns with eBusiness at the SAQ

    Last Friday, Jacques Farcy, VP Marketing and Merchandising at the SAQ, was the guest speaker at APCM. A veteran of B2C marketing, Jacques joined the SAQ in 2015. On Friday, he very eloquently shared his 15-or-so months of tenure through solid ideas and precise vocabulary. His talk was like a breath of fresh air in a world addicted to pseudo-brofound bullshit.

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