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Impact - A Blog by INM

    Managing Your Business’ Social Media Channels – Recent Changes You Need to Know About

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    As the summer approaches and vacation season begins, work loads can get a little lighter allowing us to tackle that long list of to-do’s that we’ve tucked away for a rainy day.

    One of these to-dos should be to take a look at your business’ social media presence and see how it can be optimized to attract the most traffic, likes and shares as possible.

    Many of the top social media sites have come out with major announcements in the past few weeks. Some have changed page layouts and designs, while others have added more value for brands in terms of sponsorship opportunities or richer data.  Here is a quick summary of what you need to know.

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    Canadian Anti-Spam Law (CASL): What You Need to Know

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    There has been buzz in the media now for months about the looming deadline for the Canadian Anti-Spam Law (CASL). But now that we are less than a month away from the July 1, 2014 compliance date, businesses are scrambling to ensure that their policies are in check. Many businesses have complained that this law is complex to understand and that instructions to organizations about how to best comply are unclear. So, we’ve boiled down the essentials here for you.

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    Adobe Launches AEM 6.0: Why You Should Care

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    The New Adobe Experience Manager (AEM) version 6.0 officially launched on May 22nd. This is a highly anticipated release that was announced back in March at the Adobe Digital Marketing Summit.

    This major release introduces many additions and changes that highlight Adobe’s  focus on delivering exceptional customer experiences.  AEM 6 allows marketers to act quickly to provide optimized content across multiple channels, including mobile, social and web.

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