Last Friday, Jacques Farcy, VP Marketing and Merchandising at the SAQ, was the guest speaker at APCM. A veteran of B2C marketing, Jacques joined the SAQ in 2015. On Friday, he very eloquently shared his 15-or-so months of tenure through solid ideas and precise vocabulary. His talk was like a breath of fresh air in a world addicted to pseudo-brofound bullshit.
In May, INM was present at the eCOMMTL conference at the Montreal Science Center. Here is a summary of takeaways and what the future holds in store for eCommerce.